Area of Value

AI Product Studio

Strategy to working software in weeks, not months.

From strategic framing through to product design and engineering, we do it all—so nothing gets lost in translation.

Area of Value

Strategic Clarity

You don't need a new strategy. You need clarity.

We help leaders know what's worth building—before the expensive decisions get made. Strategic diagnosis, direction-setting, and product diligence for growth-stage companies and investors.

Selected client work

Phantm

From strategic clarity to investment funding in 12 weeks

3
days to strategic clarity
12
weeks to win investment
Jonny brought the experience and energy to move us forward—In just two months we had a new product strategy, a viable technology pathway, and a team delivering outcomes at pace.
Elliot Costello · CEO
Read more
Advisory Engagements

Rapid strategic advice on opportunity, ability to execute, and implementation

Across cleantech, government infrastructure, automotive, and B2B SaaS. Fast deep-dives to develop options and test the thesis.

UpRACVAEMO
RexPhantm
Product Diligence

Expert product and technology assessment for investors and acquirers

Pre-transaction diligence, post-acquisition integration, and ongoing advisory. Supporting PE/VC firms on both buy and sell side.

CTOLabsPropelPotentia
ArmitageBlack Nova
Area of Value

Architecture for Experimentation

Build the system, not just the experiment.

The cost of experimentation is lower than ever. We help you build a permanent system for continuous learning—not one-off sprints, but infrastructure your team owns forever.

Selected client work

Hireup

From idea to real customer experiment in week one

6-week Discovery Accelerator that supercharged the team's capability for continuous experimentation—faster prototypes, tighter feedback loops, and the decision velocity to match.

Major Insurance Group

Enterprise innovation at scale—killing bad ideas before wasting millions

90%
lower cost of learning
4
bad ideas killed early
90% faster time to market and helped us kill bad ideas before wasting millions.
Jasper Streit · Executive Manager Digital
Full case study
Area of Value

Product Operating Model

Teams don't fail. Systems do.

We help leadership teams create coherent action across product, sales, engineering, marketing, and customer success—without the agile theatre.

Selected client work

Up

Capturing the operating model behind Australia's top-rated banking app

Documented the unique product culture and operating model that powers Up—articulating how their leadership team runs the company, and why it works.

How Neobank Up Built Its Advantage
Logistics SaaS Company

From diligence to transformation—building the operating model for scale

Product diligence surfaced the gaps. Strategy work clarified the path. Comprehensive operating model delivered the blueprint—leadership structure, team design, decision rights, and 12-month implementation roadmap.

Interim Product Leadership

Interim CPO for growth-stage companies

Product strategy, team leadership, and investor alignment. Building capability—then hiring the permanent leader behind.

RexPhantm
We feel comforted that the product strategy is in very safe and capable hands.
Jo Robyn · Operating Partner, Black Nova

Trusted by leading companies

UpRACVAWSPhantmRexOriginIAG
British AirwaysPropelThoughtWorksCTOLabsBlack NovaAEMOHireup

Different

Real results. No theatre.

No juniors learning on your dime. When we engage, you get experienced practitioners who've done this before—not a logo with a bench behind it.
Senior people, real work
Twenty years across dozens of domains means we've seen most problems before. That context helps us cut through noise and focus on what actually matters.
Pattern recognition, not playbooks
We're not here to become indispensable. The goal is to leave your team stronger, with systems and skills that outlast the engagement.
Capability, not dependency

Ready to start?

No lengthy proposals. No elaborate pitches. Just a conversation about what you're trying to achieve.