Strategy that delivers
For every digital product leader turning uncertainty into decisive action.
Great products need direction before velocity. We help leaders imagine bold futures while finding practical paths forward. By combining ambitious thinking with deep product experience, we turn complex choices into confident action.
Whether you're scaling a successful product or transforming enterprise capabilities, we bring clarity to what's possible and what's next.
Four Moves of Actionable Strategy
We turn strategic thinking into confident action through four connected moves:
Why?
Most investment evaluations miss critical product insights that shape future returns. Technical DD reveals risks, and market research shows opportunity, but neither fully captures product potential.
We bridge this gap with focused analysis that helps you understand what makes great products different from good ones.
What and how
We evaluate product potential through four lenses, delivering insights that complement your existing diligence process and inform better investment decisions.
Strategic Diagnosis
Revealing opportunities and barriers that shape your next strategic moves.
Finding true value drivers
Understanding market position
Mapping future possibilities
Direction Setting
Creating alignment and momentum around decisions that matter.
Connecting vision to metrics
Integrating team priorities
Making Strategic choices clear
Implementation Design
Building the foundation for teams to execute with confidence.
Creating early momentum
Enabling rapid decisions
Team shaping and orchestration
Go and see
Test the strategy by doing it. Here's how to transition from strategy to action.
Product Diligence for SaaS
For VCs and PE firms who need sharp insights on Australian SaaS companies, beyond the standard tech and commercial analysis.
Investment decisions need more than financial metrics and technical assessments. We evaluate product potential across four dimensions that reveal future value and scaling potential, sorting great product opportunities from the rest.
Four Dimensions of Product Potential
Evaluation and insights that complement your existing diligence process and inform better investment decisions.
Why?
Most investment evaluations miss critical product insights that shape future returns. Technical DD reveals risks, and market research shows opportunity, but neither fully captures product potential.
We bridge this gap with focused analysis that helps you understand what makes great products different from good ones.
What and how
We evaluate product potential through four lenses, delivering insights that complement your existing diligence process and inform better investment decisions.
Commercial
Understanding how product strategy and execution align with investment outcomes.
Investment Thesis validation
Growth model efficiency
Innovation trajectory
Customer Value
Evaluating how well the product meets market needs and drives sustainable growth.
Product architecture and configuration
Experience quality and Design
Value drivers for Growth
Technical Potential
Examining the foundation for future growth without getting lost in technical detail.
Architecture maturity
Future flexibility
Scale readiness
Team Capability
Assessing the team's ability to execute on product vision and adapt to market demands
Delivery performance
Cultural resilience
Technical depth