Rapid Customer Innovation

For leaders who recognise that product success is customer-led (and that good strategy is just the beginning).

Product success isn’t a hunt for silver bullets, and there are no perfect solutions. Best laid plans won't get you there, and flip-flop pivots are a trap too—expensive, slow, no guarantees.

To win, you need clarity about what matters, the ability to move fast, and a mindset to learn your way forward.

Here's how.

Example goal: Increase the on-time delivery rate from 85% to 92% by August 2025

Simple goals and metrics

Simplified graph plotting different types of experiments on a 4 quadrant chart

Design experiments to learn the right things

Simplified diagram showing assumptions grouped by degree of risk

Focus attention on risky assumptions

Simplified diagram showing how learning from first experiments informs the experiments to follow.

Get the data, decide what to learn next

Learn Fast, with Customers

Keep learning cycles fast and cheap. Drive smaller decisions more often, and test the risky bits before investing big(ger).

client story

Enterprise Innovation in Retail Insurance

The challenge

A major insurer ($12B annual premiums) struggled with digital innovation speed and ROI. Despite significant investment in capabilities, new customer initiatives took 6 months to launch, often missing the mark on results.

What we did

Our Innovation Advisor embedded with 6 cross-functional teams, combining Design Thinking, Lean, and Agile methods. The focus: rapid customer experiments using everything from concept sketches to ML prototypes.

"What our teams can now achieve is extraordinary. We've supercharged learning and cut through the red tape that blocks enterprise innovation."

—Jasper Streit
Executive Manager, Digital

Velocity

90%

Faster time to market

Engagement

2,013

customers in product testing

Exploration

105

ideas evaluated in six weeks

Winning solution

1

fast-tracked for product development

Efficiency

4

Bad ideas killed early, saving millions